to remove filtersEdelman recruits Intel veteran in US
15 Jul 2005
for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...
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Technology - Eleksen wins coverage beyond the tech press
04 Nov 2005
and engineering press. Relevant online technology blogs and community websites were also chosen as a way to reach ... with design and manufacturing press, such as Electronics Weekly, Engineering, Components In Electronics ...
News analysis: The PC 'bad boy' shows soft side
13 May 2005
and technology press. James Beechinor-Collins, editor of gadget magazine T3, says: 'You wouldn't expect a stream ...
City & Corporate: Apple's secrecy is tantalising PR
15 Apr 2005 | by Anthony Hilton, anthony.hilton@haynet.com, City commentator on London's Evening Standard
brutal in the preservation of secrecy. Only a handful of executives are allowed to speak to the press - a ...
Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
-property-theft issues involving CDs and DVDs, the BSA wanted a PR push that would appeal to both the business press ... piracy in the consumer press and found it concentrated too much on the industry side with little coverage ... abroad and may come into contact with counterfeit goods. A press release was issued at the beginning ...
Media Relations: Software vendor eGain in PR push
18 Jun 2004
aggressive approach to its PR strategy in an attempt to raise its profile in trade press.
Campaign: Corporate PR - Microsoft fights negative perceptions
28 May 2004 | by Lynne Roberts
, 'bring your daughter to work day' and childcare vouchers. A 'Corridor Warriors' press release ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
digital camera to create real-life benefits for the press,' explains managing director Sheryl Seitz ...
CAMPAIGN: Tech PR - Absenteeism survey raises Crown profile
27 Jun 2003 | by Ian Evans
until Tuesday 27 May. Press releases were sent to regional, broadcast and national media, each with a ... into Reuters, Press Association and IRN, which feed both national and regional media outlets, and the trade press was targeted on the back of the regional and national coverage. Measurement and Evaluation ...
INTERNATIONAL: Microsoft appoints new head of PR for Spain
09 May 2003 | by Ivan Castano
De la Iglesia has been hired to handle press and general communications for the US software giant, working alongside Microsoft's PR agency in Spain, Ketchum Seis. He reports to Microsoft's communications director in Spain Isaac Hernandez. De la Iglesia joins just a month after Romero quit to become ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
