Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
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All about ... Newsworks
31 May 2012
reality in the national press, a reality in which titles operate across a range of platforms - computers ... press as much as any other medium. We need to start thinking differently - it's not just about printed ... in the autumn. 6Last week, Newsworks also announced that Vanessa Clifford, the head of press at Mindshare ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...to be confirmed. Clifford has held the position of head of press at Mindshare since 2008 and is also a managing ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
that and it won't be coming back. Display is a different matter - and we know regional press works. It drives ... coverwraps. Clearly, there's still a role for regional press, especially when 40 per cent of regional daily press readership does not read another daily. That's a large audience." Sam Hughes, the head of press ...
All about ... The future of BSkyB
10 May 2012
given the enthusiastic backing of almost every section of the non-Murdoch press) does not now, nor ...
One publishing chief who still believes in print
10 May 2012
that they have built their business off the back of print media." Vanessa Clifford, the head of press at WPP ...
Double Standards - How is performance marketing helping digital?
10 May 2012
. For example, a purchase may start as a search on a mobile, be influenced by press, TV or even outdoor ...
Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit the headlines for all the wrong reasons. The service - a joint venture between broadcasters and broadband ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
