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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Boots revamps pharmacies to reflect specialities

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Waitrose congratulates Reading on promotion to Premier League

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...

Tesco mimics Waitrose with Everyday Value range push

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...

Starbucks marketer Ian Cranna on changes at the coffee chain

It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...

'We have to build better brands and we need a different conversation', admits Tesco chief

as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...

Think BR: Looking at shopper marketing through a new lens

Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...

M&S summer campaign to play on Olympics and Jubilee

by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...

Game and Gamestation brands survive following acquisition

press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...

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