23 May 2012
| by Daniel Farey-Jones
."
The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
11 May 2012
| by Matt Chapman
.
'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ...
its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products.
The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
04 May 2012
| by Matthew Chapman
." The icons been designed by Boots' ad agency Mother.
The new messaging will be communicated in press ...
30 Apr 2012
| by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season.
Waitrose signed a new ...
to be sponsored by a supermarket chain.
The press campaign ran in The Sunday Times and also contained text ...
30 Apr 2012
| by Matthew Chapman
The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ...
.
Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...
, it is not one we will start tomorrow."
Press activity for the Tesco ad states "we d like to introduce the new ...
19 Apr 2012
| by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...
to three.
Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
18 Apr 2012
| by Matthew Chapman
as press advertising".
He said multi-channel retail was being grown by rolling out of more dot ...
18 Apr 2012
| by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today.
You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...
03 Apr 2012
| by Matthew Chapman
by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...
02 Apr 2012
| by Matthew Chapman
press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...