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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

and press, ad networks initially thrived collecting remnant inventory, aggregating and profiling it via ...

LG Mobile targets style-conscious consumers

to "sold-out" events to LG customers, through promotions in-store, online, on radio and in press ...

Samsung tipped to unveil London 2012 Olympic phone

in an attempt to make the Olympics a "walletless" event. Samsung is inviting the press to "come and meet ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

to help play a part in regulating the press in a report due to be released this week. ISBA should work with the replacement for the Press Complaints Commission, he told Marketing, to ensure members would not advertise ...

HP ramps up music credentials with Wireless and Florence ventures

The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity for the Wireless Festival, whose headline sponsor is Barclaycard, will involve giving away two tickets to every ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

into the space. It is a great place to be.' With that, Dima is off to tend to more pressing family matters ...

Marketers debate brand issues at Barcelona sports forum

Marketers, commercial executives, and sporting luminaries discussed some of the most pressing

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

to press, it emerged that Yahoo! had demanded licensing fees from Facebook to use its technology, bringing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.