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British Gas readies 'free swim' Olympic campaign

spot will be supported by press and digital activity. The free swims promotion will run until 30 ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

is one of British Gas' most pressing tasks and resulted in the launch of its 'Honest conversation ... offered the cheapest average electricity in all regions. Activity ran on TV, press and radio ...

BT to sponsor 'London Live' Olympic entertainment events

of these bodies had responded to requests for comment at the time of going to press. ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

, they re certainly very pretty. But when we get to the press ad, the lanterns just add to the clutter ...

E.ON recruits Mumsnet co-founder to help rebuild image

last year. Separately, British Gas has today (18 January) launched a press campaign advertising ...

EDF hits back at British Gas with fairness claims

) with a national press campaign that positions itself as the fairest of the major energy suppliers....around through the current press campaign with a series of claims regarding its fairness. The ad ...

Marketing's Adwatch of the Year 2011

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

British Gas looks to increase 'transparency' with print ads

The four-week national press campaign will address five common questions customers are demanding answers to, including: "Are the big six energy companies fixing prices?" and "Why do prices always go up ... it as an issue in an environment of rising prices. Press advertising by CHI Advertising is designed ...

Selfishness not altruism drives sustainability, say marketing chiefs

companies through initiatives including setting up solar panels. Simon Evans, Thames Water press office ...

We'll Call You - Npower

on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...

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