, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...
season was launched last week, in the form of a three-week press campaign to promote its use of the new ...
The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...
blows in a tit-for-tat press-ad war, and the latter was quick to label its rival's performance as worse ... that are live and meaningful'. So far, this has played out in a cheeky press ad parodying BA's brand campaign ... 's advertising, demonstrating a subtler tone of voice and shift away from price-led press ads. In easyJet ...
The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...
British Airways is running a press campaign that explains its recent takeover of BMI, calling it a
between the audited 300m figure and the 2bn reported in the press. It's certainly going ...
The dotcom brand is launching a press and outdoor campaign this Friday (30 March). It has dropped its 'Stories start here' strapline used in activity last year, simply using its brand name as an endline. Each ad is backed by a price-led offer available on the site, focusing on the brand's hotel ...
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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