to remove filtersISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
Advertisers debate agency payments at ISBA Conference
22 Mar 2012 | by Campaign staff
in the future of press regulation following the closure of News of the World . Warning that "pressure had ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
