BT to sponsor 'London Live' Olympic entertainment events
07 Feb 2012 | by Matthew Chapman
of these bodies had responded to requests for comment at the time of going to press. ...
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City Index to boost brand with integrated push
08 Feb 2012 | by Matthew Chapman
City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
Women s Health goes on sale on Wednesday (8 February) for 3.60, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
How can UK ad agencies do better at Cannes this year?
02 Feb 2012
- but standing for what? Looking deeper, other holes appear. No Radio Lions. Two in Press. One in Promo Activation. Overall, just one Grand Prix (in Creative Effectiveness) and no gold Lions at all in Film, Press ...
Top Gunns: The Gunn Report 2011
02 Feb 2012
emerges from the hold unblemished. Its many awards included the Press Grand Prix at Cannes 2011 ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
), with that much press, to equal job done, is becoming less of a percentage of the overall planning thinking ...
Specsavers claims victory after two-year battle with Asda
01 Feb 2012 | by Matthew Chapman
claim against Walmart-owned Asda and has taunted the supermarket with a press release titled 'Asda ... was to issue a press release saying that we would have to sue them as they would not back down so we did ...
Sofa retailer to push 'test drive' app
01 Feb 2012 | by Matthew Chapman
will also be promoted by press activity, which will encourage readers to buy and download the app from ...
What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
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