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Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

WKD takes blokes to the gym

03 Apr 2012 | by Maisie McCabe

press and point-of-sale campaign . Dylan Bogg, chief executive and executive creative director at Big ...

VIDEO: Public reaction to The Sun on Sunday

21 Feb 2012 | by Sarah Johnson

. Media agencies have put forward their support for the title. David Mulrenan, head of press ...

Sector Analysis: Television in 2012

25 Jan 2012 | by Mike Fletcher

these findings, analysed 3,000 ad campaigns across TV, radio, press, online static display and outdoor ... -best performing medium, which was press. Lindsey Clay, managing director of television marketing body ...

Sky to promote broadband sale in TV campaign

22 Dec 2011 | by Arif Durrani

The ad by WCRS highlights Sky's Winter Broadband Sale, which offers existing and new Sky TV customers six months free unlimited broadband when switching to Sky Broadband Unlimited and Sky Talk. The campaign will run across TV, outdoor, press and online, with media planning and buying handled by MediaCom ...

Comedy Central promotes its new 'Friends'

23 Sep 2011 | by Maisie McCabe

Comedy Central Friends Gala for fans and press. On Tuesday (20 September), Ashton Kutcher's arrival ...

Appointment to view: London Mayor hails Standard's Dispossessed campaign 'media at its best'

08 Sep 2011 | by Sarah Johnson

major honours at the British Press Awards, the Media Brand of the Year and Grand Prix Award at the Media ...

Primetime for medialand as The Apprentice takes on magazines

15 Jun 2011 | by Maisie McCabe

to be an entertaining encounter are Dominic Williams, press trading director at Carat, John Maloney, press trading director at Maxus and Luke Hills, press manager at Maxus. Shortlist Media designers will help create ...

Sky launches campaign for Sky Anytime+

04 Apr 2011 | by Maisie McCabe

Created by Engine's WCRS Co, with media by MediaCom, the campaign runs across TV, cinema, outdoor, press and online from today (4 April). In the light-hearted TV ad, King Arthur asks Sir Lancelot to combine the King's Sky Broadband Unlimited service with his Sky+HD box, to which Lancelot replies that he ...

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