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Andrew Walmsley on Digital: You get what you pay for

17 Mar 2010 | by Andrew Walmsley

for agencies to stand up for value, and leaders have appeared in the trade press criticising abusive agency ...

Radio faces online frontier

07 Jul 2009 | by Sarah Crawley-Boevey

, but surely, found a way to co-exist with, and even benefit from, the internet, where press and TV still ...

Media Road Test: The Take

23 Jun 2009

an audience of 650,000. After an extensive teaser campaign, including unbranded press ads promoting places ...

Spreading the word

05 May 2009 | by Sarah Johnson

, but TV doesn't work like that,' says Thinkbox marketing director Lindsey Clay. The press trade bodies ... Ray, marketing director of The Newspaper Society, which fights the corner of the regional press, says ... . The Newspaper Marketing Agency (NMA) has run a press campaign every year since 2003. It aims to 'practise what ...

UKTV backs Home launch with 'reality' push

28 Apr 2009

the national press, outdoor posters and TV. ...

Paramount to flag rebrand

07 Apr 2009

The Comedy Central brand goes live this week and will be supported by a campaign spanning TV, press, outdoor and internet. Posters will feature comedian Sarah Silverman clutching London's iconic Gherkin building, and South Park character Kenny causing havoc around Centre Point. TV ads will be shown ...

Media: Fitness TV in brand tie-ups

17 Mar 2009

campaign will be rolled out next month supported by TV and press ads. Sports brand Reebok has agreed ...

Media: UKTV plots campaign to back Blighty launch

10 Feb 2009

The one-month campaign, created by Watermill London, which uses the strapline 'One nation under a channel', will run across the national press and magazine titles. The push will be supported by outdoor and online activity.An online quiz, created by digital agency Delete, urges players to interact with Blighty ...

Media: Eden embarks on campaign to back rebrand

27 Jan 2009

Eden, formerly UKTV Documentary, is launching a press and outdoor push to promote its rebrand...The creative, by marketing agency Watermill, features images such as a shark's jaws, with the tagline 'You are here'. The posters will run nationwide on almost 2000 sites for a month. Press ads will run both in newspapers and magazines. This activity will be supported by a TV campaign promoting ...

Media: C4 network role goes to Radcliffe

09 Dec 2008 | by Jeremy Lee

duties formerly handled by Cochrane, but not press and communications. He will also assume ...

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