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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

with Andrex marketing manager, Joe Bromilow and the retail trade press. On 24 March, 1997 a photocall ... on registration, containing materials such as pro-forma press releases and branded posters. GDBA has ... press launch at the House of Commons, Family Circle presented the survey results to Blunkett. From a ...

 

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