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iCrossing founder integrates SEO and social media for PR platform

22 Jul 2010 | by Jacob Mathias

Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ...

Digital Report: Keep your affiliates onside

28 Apr 2010 | by Andrew McCormick

and press last year, with a multichannel approach to ensure the optimum response.' Achieving this type ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

, online was the only media channel to grow during the first half of last year. TV and press adspend may ...

Andrew Walmsley on Digital: You get what you pay for

17 Mar 2010 | by Andrew Walmsley

for agencies to stand up for value, and leaders have appeared in the trade press criticising abusive agency ...

Andrew Walmsley on Digital: Get your name on the list

10 Mar 2010 | by Andrew Walmsley

, I know you might switch off when you read the next sentence, but I urge you, press on. Search engine ...

Beyond digital

01 Mar 2010 | by Kunal Dutta

than dictating the values of their brand, marketers have to relinquish control. The more pressing ...

Andrew Walmsley on Digital: New media needs new PR

24 Feb 2010 | by Andrew Walmsley

product launch across Europe, and was nervous about the reception from the press. Media coverage in the US ... Google search following the European press launch presented coverage in blogs and forums that was 82 ... to their press releases. However, social media has fundamentally altered the ecosystem of influence that powers ...

Andrew Walmsley on Digital: Free your data

10 Feb 2010 | by Andrew Walmsley

published in the press, and it has vital lessons for the commercial sector. Statistics.gov.uk, the website ...

Ibis in autumn break activity

02 Sep 2009

The campaign, which is part of the chain's retail marketing strategy, will include online promotions on several travel websites, as well as national press and outdoor ads. Two creative executions ... ' and 'Budget hotels that tick every box'. The campaign follows parent company Accor's multi-brand press ...

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

. The launch also included distribution of press releases online, as well as a viral push. As a result of the month-long campaign, more than 71,000 full-page reads of online press releases were triggered ... the products. The Body Shop achieved offline press attention, covering both the new website and fresh product ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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