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TfL launches 'Get Ahead Of The Games' ads

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

on TV, radio and in the press are much more about letting the customer know about our product offering ...

L'Oreal Paris 'false lash telescopic' by McCann

The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...

Careers: The business of one

opportunities, whether talking at a conference or getting the right type of press comment - you need a presence ...

Magners consolidates digital into Red Brick Road

our objectives." The Red Brick Road released a press and poster campaign for Magners Specials, its ...

Bolt becomes Branson in Virgin Media speed spoof

was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...

Microsoft appoints Hindson to top trade marketing role

consumer and online division, departed shortly afterwards to join Johnston Press. Separately, Steve ...

Snickers 'you're not you when you're hungry' by AMV BBDO

The campaign, by Abbott Mead Vickers BBDO, will launch online and on Twitter, followed by TV and press. It is based around the idea that, when you re hungry, you re not quite yourself. Collins and Stephanie Beacham, known for their diva-like behaviour, star in the work. The Twitter campaign involves ...

Tourism Ireland 'jump into Ireland' by Publicis London

The global campaign includes TV, radio, press, cinema and online advertising, and launches this month in 22 markets around the globe to an estimated annual audience of 250 million potential visitors. The soundtrack for the TV ads is taken from Snow Patrol's latest album, Fallen Empires . The campaign ...

TDA 'rewarding. challenging. teaching.' by DDB UK

press ad....The campaign was rolled out nationwide from January to March 2012, starting with national press ad and followed by digital activity in late January, outdoor in February and video content including VOD and online videos in March. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.