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Old Spice 'believe in your smellf' by Wieden & Kennedy Portland

believing in his "smellf". The campaign is running across TV, digital, press and outdoor. The TV work ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

focus on press and digital.' Understanding technology Revlon has identified social media as a ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...

P&G marketing chief admits it needs to fundamentally shift how it operates

, according to the press report. He said: "Technology will mean that people will increasingly expect brands ...

Reckitt Benckiser prepares ad campaign for Finish Quantum launch

The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer animation to create a "magical forest", which RB claims is inspired by blockbuster films 'Avatar ...

L'Oreal Paris 'false lash telescopic' by McCann

The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...

Ecover 'feel good cleaning' by Brave

The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...

Review of the Year: Top 10 marketing moments of 2011

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...

Kleenex to help hay fever sufferers via social media

campaigns over the summer months. In December last year, Kleenex rolled out a press and outdoor campaign ...

What brands need to know about the ASA's online remit

will not cover press releases, corporate reports, editorial content, classified private ads, political ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

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