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Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

, the campaign achieved 80 pieces of national and regional press coverage and eight TV broadcasts. Coverage ...

MEDIA BRIEFS: The Press Association boosts sports coverage

PA: News agency the Press Association is to boost its sports coverage with the launch of Football

Thus chooses BLI to raise its profile in business press

Scottish Power's voice, data and internet services company Thus has appointed telecoms specialist BLI to help it weather the economic downturn. The agency will handle trade and technical PR as well as seeking to raise the company's profile on the national business pages. It will also...

STOP PRESS: New World Payphones and icas PR team up

New World Payphones (NWP) has taken on icas PR to promote an expansion of its internet service to on-street kiosks. Hemel Hempstead-based NWP already provides the service at its airport kiosks. icas has been hired on a six-month project basis.

STOP PRESS: DCL Group created by Drury rebrand move

Belfast-based PR firm Drury Communications has rebranded itself, bringing Drury Event Management and dlcmedia.com into the fold to form the DCL Group. The re-branded firm will be chaired by Lord Rogan and run by MD Tom Kelly. The agency handles regional work for the Army and BT.

STOP PRESS: Joe Public wins Carphone Warehouse site

Joe Public Relations is to launch Carphone Warehouse online. Joe Public will provide support and help in the integration of the venture into the firm. Account director Kevin Redfearn heads the two-month brief, reporting to PR head Tristia Clarke.

Adams urges PR industry to adopt NewsML

in its development. News industry standard body, the International Press Telecommunications Council ... Agence France Presse and Germany's Deutsche Presse-Agent, have been working with the IPTC to produce what ...

Campaigns: Weekly Web Watch - Not so free to access all areas

ago not to launch the service. Surprisingly a search of the Press Room on the site found no mention of the story. An AltaVista spokesperson said that a press release dated 21 August announcing ... to the Press Room. A shortened version of the statement was posted on the Internet Access section ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

press. But while the UK now appears to be at the forefront in tackling the problem ... and that is why the press respects them. But the PR industry has a vital role in efficiently presenting ... Technologies says: In the US it is more accepted to first go to the analysts then the press. Otherwise ...

STOP PRESS: Egg comes top in latest Press Watch survey

Egg, the internet arm of the Prudential topped last month s PressWatch survey of media coverage. Carphone Warehouse was second and the Nationwide building society third. C&A, Freeserve and the BBC all posted negative scores.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.