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Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

to honour Jack with this award." Dorsey will be honoured during the Press, Design, Radio and Cyber Lions ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

, and in January, it had a press ad banned for using Liverpool footballer Luis Suarez when he was too young ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

and press, ad networks initially thrived collecting remnant inventory, aggregating and profiling it via ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

Healthy snack brand Bear launches debut campaign

13 Apr 2012 | by John Reynolds

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

build brands online in the same way as TV and press". He said that another factor, driving ...

Facebook chiefs advocate fan value over numbers

30 Mar 2012 | by Sarah Shearman

have to compete." At the event's press conference with David Fischer, vice president of business ...

Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...

Tesco trials Clubcard tie-up with LivingSocial

12 Mar 2012 | by Ed Owen

The pilot links Tesco's Clubcard with LivingSocial's daily deals feature, which is city-specific. The trial launched in Sheffield last week, supported with ads in the local press. A LivingSocial spokesman said: "We wanted an area that has a good few Tesco stores, so we could match Tesco's drive to help ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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