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Mars kicks off its Euro 2012 ad campaign

. The campaign will also run across press, outdoor, PR and digital. As part of the campaign, Mars is giving away ...

29 under 29: Not the usual suspects

business record - a 90 per cent pitch conversion. ALEXANDRA BLOMLEY, 28 - Senior press officer, BAA ... on Channel 4 News - promoted from press and PR manager to head of comms in just 18 months. She has overseen ... just field sports. Before his current role, he was head of press for the No to AV campaign, where he ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

. The press office claimed staff did not need to identify themselves because 'our people are consumers too ...

Careers: Redundancy... how I survived

redundant in August, Channel Five's 11-strong press office took voluntary redundancy at the end of September ...

Comms chiefs slam FSA proposals to regulate conversations with media

this day and age, communications cannot simply be limited to a PR function or a press office.' Stefan ...

Creating coverage: Record breakers

in the official GWR press conference and photocall, and picked up radio interviews on the finish line. North ... almost 7.5 million adults and secured a range of consumer and trade press articles including Metro ...

Introducing the Future 5

were planned, media lists were devised, journalists were engaged through press releases or events ... , Facebook and eFestivals. The activity was even noted in the letters page of the local press. Several months ...

Journalism to PR: The other side of the divide

PR professionals,' believes former reporter Michael Molcher, now Leeds City Council press officer. 'They have "news sense" - they know what journalists want and tailor their press releases accordingly ... the perception that PR is just writing press releases, but you need to offer many more skills.' Kindersley ...

Internships: Opportunity or exploitation?

and selling in press releases to national and local media and writing news stories for the university ... , a press officer for Totally UK, can identify. Before landing her current role, she interned ...

Crisis simulation: The eye of the storm

on the comms team to raise brand awareness, as well as maintaining a positive profile in the press ... the shelves? 11.55: Online press announcement of the study, which came from Edinburgh University. 12 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.