17 Jan 2012
| by Gemma Charles
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This week the TDA launched a three-month press and video-on-demand campaign to highlight the opportunities ...
12 Oct 2011
agencies. Only 1%-2% of the work we do is based on press releases.
SS Everyone is trying to eat ...
our press coverage, but it's not about column inches - it can be experiential or advocacy campaigns ...
12 Oct 2011
| by Miki Haines-Sanger, founding partner, Golden Goose PR
-off PR, but we are missing a trick if all the conversations we have with the press are simply about who ...
21 Jul 2011
| by Noelle McElhatton and Gemma Charles
, the company opted for employing a specialist social media manager, based in the press office and reporting ...
27 Oct 2010
| by Gemma Charles
commit to donating 3 a month. Using a jaguar for TV, press and online marketing has proved enormously ...
15 Oct 2010
| by Anne Kendall
It is time for brand marketers to recognise that PR has advanced far beyond the generation of press....
To impress our stakeholders, we want to increase the number of press clippings versus last year ...
holed into just press office/press clippings. While media relations play a vital role, it is one of many ...
31 Aug 2010
| by Sarah Shearman
, spanning press, outdoor, online, email, social media and PR. The activity used the strapline "The clothes ...
26 Jul 2010
| by Daniel Farey-Jones
Hayward's handling of the crisis has deepened the company's unpopularity in the US. He made a number of PR gaffes including saying he wanted his "life back" and was criticised by the press ...
for its Ultimate premium fuel.
BP issued a statement over the weekend, saying: "BP notes the press ...
14 Jun 2010
| by Arif Durrani
hosting the 2012 Olympic and Paralympic Games is one of the most pressing issues for the industry, and a ...
21 Sep 2009
| by Ed Kemp
Africa at a press conference from FIFA's Zurich headquarters.