designed the product to be used by couples in established relationships. Subsequent press coverage picked ... for the number of press trips arranged by the press team; clearly, success here aids the first objective. Our ...
. The launch also included distribution of press releases online, as well as a viral push. As a result of the month-long campaign, more than 71,000 full-page reads of online press releases were triggered ... the products. The Body Shop achieved offline press attention, covering both the new website and fresh product ...
was launched with a press campaign featuring Mars brands including Milky Way, Maltesers and the Mars Bar ...
firms. The name has been launched via an integrated campaign across press and outdoor ads, banner ads
The multimillion-pound campaign, which marks a return to its late-80s positioning, when it ran ads under the strapline The genuine article , will span TV, digital, press, outdoor, PR and direct. Fallon is handling the above -the-line elements of the campaign, which are due to break in April. This week ...
Meanwhile, it seems that hardly a word has been written about how the business-to-business press is doing. It is partly the sector's own fault. It has long declined to join the rest of the industry ... of Circulations has attempted to herd the trade press into line, but with little effect. The publishers seem ...
Figures released by the Mayor of London following questions from a London Assembly member Roger Evans reveal that the amount spent on press and publicity has increased from 858,990 in 2003/2004 to 2,491,226 in 2007/2008. According to Evans - who is chair of the GLA Transport Committee and a Conservative MP ...
to the account in July. It will be supported by online and press activity created by Domain. Creative agency ...
, by and large, communicating with the press,' says Andrew Muir, managing director of Vocus Europe, a specialist ... -engine-optimised press releases posted online 'direct to the consumer' and picked up and ranked by the likes of Google ...
% Hardly at all: 21% - How do you normally issue press releases? By email: 77% Online: 4 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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