The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ...
The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car-sharing initiatives and special projects, as well as staffing the press office. Ketchum Pleon has been on board ...
The Volkswagen-owned car firm is seeking project-based consumer PR support to sit alongside the brand s retained UK PR agency Golly Slater. Catherine Sleigh, UK head of press and PR at Skoda, confirmed that she was in talks with agencies for project-based contracts and that an appointment would ...
. China presses the panic button China is pump up to $586bn into new infrastructure and housing projects ... on the Far East for much of its growth, to the hard-pressed US car giants -- currently warning that they ...
personal assistance 24 hours a day at the press of a button. Vertu s tie-up with Ferrari is part of a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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