Campaigns: Events PR - British Gas avoids new year hisses
21 Jan 2000 | by SUZAN LEAVY
. LDA also handled media invites for the event itself and invited the press along to the dress rehearsal. The agency also arranged a press pit at the front of the stage and made sure ... press, 120 times in the regional press and 32 times on national and regional radio, as well as in 30 ...



