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Direct mail spend predicted to fall 1% this year

.8% to 4.78bn, and press down 8.4% to 3.95bn. Royal Mail has claimed that in the half year ended 25 ...

More data leaks while Europe cracks down on wrongdoers

Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

, they re certainly very pretty. But when we get to the press ad, the lanterns just add to the clutter ...

CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark

how the strategy is developed beyond the press ads to other media, particularly in the digital space ...

CREATIVE STRATEGY: BA = bad advertising?

His judgement came to mind when I saw the current campaign for British Airways. For an airline with multiple troubles, they haven't stinted on original photography or media space. On a typical commute, I'll see at least one 48-sheet and a full-page press ad. Among other items, the ads feature a heart, a baby ...

CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi

luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned

Think BR: CRM and a sledgehammered Lamborghini

of people, armed them with sledgehammers and then invited the press to watch them destroy the car, ensuring ...

US brands hit by leak at major email marketing provider

to comment and directed all enquiries to its US press office. A spokesman at Tesco, one of Epsilon's UK ...

CREATIVE STRATEGY: Soap & Glory lightens the January blues

suggested that a press ad brief called for one of Joliffe s puntastic headlines. Gray replied: "Would you ...

AIS lands DMA Awards Grand Prix

as the source of it. "You would be hard pressed to improve on this unless of course the client had ...

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