IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
build brands online in the same way as TV and press". He said that another factor, driving ...
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. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
build brands online in the same way as TV and press". He said that another factor, driving ...
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...
on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...
The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...
customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
. Mktg: Have you considered using the free press it has generated as a marketing opportunity for a ...
Boots: Hello. Can I help you? Mktg: Yes I am enquiring about an ad I saw in the papers this week, about how Boots charges more for eye tests than they do at Specsavers. Is that the case? Boots: You are saying that we are more expensive? Mktg: Well, that is what the press ad seems to be saying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.