to remove filtersWRAP rolls out latest tranche of campaign
28 Apr 2009
across press, radio, outdoor and online.
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Chelsea Building Society launches direct campaign
23 Jun 2009
(Tuesday) and runs across TV, online and press.
Digital & Direct brief: WRAP launches press and radio campaign
24 Mar 2009
and local authorities to reduce waste and recycle more, has launched a press and radio campaign urging
Digital & Direct brief: Orange runs press and radio campaign
24 Feb 2009
Orange is running a press and radio campaign to promote its business price plans, using
Digital & Direct: Rail operator backs service
17 Feb 2009
The campaign, created by LIDA, supports the existing TV, outdoor and press advertising, created by its sister ad agency M&C Saatchi. Door-drops will target more than 2m potential passengers in catchment areas surrounding key stations, including the new East Midlands Parkway. Emails will be sent ...
Digital & Direct: DoH embarks on hepatitis C drive
04 Feb 2009 | by Joe Thomas
The national and regional press and radio campaign, created by VCCP, is aimed at the estimated 100,000 people in England who are unaware they have the infection. The work is intended to remind consumers of life experiences that could have exposed them to infection, such as injecting drugs or having a tattoo ...
Digital & Direct: C&W hires MC&C to broaden reach
27 Jan 2009 | by Joe Thomas
C&W, which sells jewellery, accessories and collectables, with a core market of older women, plans to spend £10.6m on advertising in 2009, through direct mail, DRTV and mail-order catalogues. Press ads will appear in mid- and mass-market newspaper supplements and women's weekly magazines. MC&C has been ...
Innocent outlines 2009 marketing plans
17 Dec 2008 | by Joe Thomas
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
School Food site in UN charity tie
09 Dec 2008 | by Fiona Ramsay
Culminating in a fundraising week, which starts on 26 January, the schools initiative encourages primary school children to have a school meal and donate an extra 10p to the UN World Food Programme to provide children in the developing world with school meals. The campaign is receiving radio, press and TV ...
First Direct uses social networking to make banking personal again
18 Nov 2008 | by Alex Brownsell
by a press campaign targeting lifestyle magazines and quality national newspapers, plus online banners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
