Glutafin Fresh Bread mails out 50,000 loaves
04 Aug 2010 | by Sarah Shearman
the bread will be rolled out across press and banner ads, inserts and email-out. There will also ...
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Agencies line up for £25m JD Williams
12 Aug 2010 | by Kunal Dutta
. The agency s work since then is thought to have included direct mail and press campaigns to promote JD ...
Mother wins £5m Butlins ad account
04 Aug 2010 | by Anne Cassidy
with strategic direction online, on-resort and through brochure communications. In a press release, the Bourne ...
CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending
22 Jul 2010 | by Simon S Kershaw
Nope, me neither. And that s why Sky s current campaign for its broadband service took me pleasantly by surprise. It s a hard campaign to miss. So far, I ve seen it online, on 48-sheets, as tube card panels, in the national press, as a doordrop and I was even collared by some geezers in Waterloo ...
Agencies compete for arthritis creative project
22 Jul 2010 | by Matt Williams
The charity has contacted a number of integrated agencies with an RFI, ahead of holding a pitch next month. The successful agency will be responsible for creating a print, press, digital and direct marketing campaign aimed at corporate businesses, which encourages them to lend their support ...
CREATIVE STRATEGY: Feeling broody, anyone? Lexus may have the answer
15 Jul 2010 | by Simon S Kershaw
Simon Kershaw applauds a Lexus press insert for gathering the tyre-kickers with striking creative.
Road to Recovery Client Q&As: Emma Harris, sales & marketing director, Eurostar
12 Jul 2010 | by Noelle McElhatton
since in press, online, radio and outdoor. Marketing: Has your brand s positioning changed since ... with multimedia messaging, so the online DR activity has been supported by outdoor, press and radio. Marketing ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
