Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
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Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
will also be supported through press advertising, created by DDB, as well as PR, online and in ...
Bathstore launches May sale with direct push
01 May 2009 | by Nikki Sandison
. There will be a two-tiered press campaign with different creative for the national press and home interest magazines. Press ads will run in the nationals, London Evening Standard, London Lite and thelondonpaper ...
Green Flag inspired by car manuals for DRTV drive
19 Jan 2009 | by Nikki Sandison
roadside repair rate of 84% and its prices start from just 25 online. The campaign includes press ...
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
through a range of marketing activity including in-store, on pack as well as press advertising. Consumers ...
Lavazza launches saucy 2009 calendar
22 Oct 2008 | by Gemma Charles
, and will form the basis of a 2 million UK advertising and brand support package. It will encompass press, TV ...
Leading UK retailers sign up to 'green' scheme
20 Oct 2008 | by Joe Thomas
. The scheme will be backed by marketing activity spanning in-store and on-pack promotions, as well as press ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
industry if we don't improve are more bad press and bother from anti-direct mail lobbyists and politicians ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
