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Direct mail spend predicted to fall 1% this year

.8% to 4.78bn, and press down 8.4% to 3.95bn. Royal Mail has claimed that in the half year ended 25 ...

ASA raps Scotland's panda 'gift' claim

The regional press ad, created in-house, ran as a piece of advertorial with the headline, "Celebration of links between Scotland and China as pandas arrive in Edinburgh." Above the headline, the ad stated that the column was sponsored by Natural Scotland, however, the following text in the column ...

National Lottery campaign spotlights charity funding

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...

Review of the Year: Top 10 marketing moments of 2011

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...

Marketers prepare for impact of Bailey childhood report

The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...

CREATIVE STRATEGY: Art meets protest meets fundraising for WaterAid

public, expect entertaining artifice tick. Awareness, via press and TV coverage tick ...

Agencies compete for arthritis creative project

The charity has contacted a number of integrated agencies with an RFI, ahead of holding a pitch next month. The successful agency will be responsible for creating a print, press, digital and direct marketing campaign aimed at corporate businesses, which encourages them to lend their support ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Start small, aim big

everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.