We'll Call You - Npower
25 Oct 2011
on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...
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CREATIVE STRATEGY: The O2 sale is mostly a fail
18 Jan 2012 | by Simon S Kershaw
, they re certainly very pretty. But when we get to the press ad, the lanterns just add to the clutter ...
CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending
22 Jul 2010 | by Simon S Kershaw
Nope, me neither. And that s why Sky s current campaign for its broadband service took me pleasantly by surprise. It s a hard campaign to miss. So far, I ve seen it online, on 48-sheets, as tube card panels, in the national press, as a doordrop and I was even collared by some geezers in Waterloo ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
CREATIVE STRATEGY: Three makes the '80s dull. Quite an achievement.
17 Jun 2010 | by Simon S
that be borrowed interest? On TV, posters and press we're presented with a gung-ho team of engineers led by a ...
Royal Mail marketer Hings leaves after seven years
24 Mar 2010 | by Alex Brownsell
Vickers BBDO, comprised TV, press, direct and digital activity. Hings also oversaw the launch of Matter ...
O2 ties with NatWest to create O2 Money
15 Jul 2009 | by Alex Brownsell
advertising campaign from August. TV, cinema, press and online ads will promote the Cash Manager card ...
Iris Digital tries no advertising conversation-only strategy
26 Mar 2009 | by Daniel Farey-Jones
will involve 25 people pressing their lips to a World Cup structure for as long as they can; the last three ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
