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Heathrow runs family-friendly Easter campaign

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...

Love Home Swap to ramp up marketing and partner with Mumsnet

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

Warner Leisure Hotels launches new TV ad

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

CREATIVE STRATEGY: BA = bad advertising?

His judgement came to mind when I saw the current campaign for British Airways. For an airline with multiple troubles, they haven't stinted on original photography or media space. On a typical commute, I'll see at least one 48-sheet and a full-page press ad. Among other items, the ads feature a heart, a baby ...

EasyJet 'times change' by Publicis

The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...

Southern Railway 'Loco's birthday' by VCCP

The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...

Mother wins £5m Butlins ad account

with strategic direction online, on-resort and through brochure communications. In a press release, the Bourne ...

Road to Recovery Client Q&As: Emma Harris, sales & marketing director, Eurostar

since in press, online, radio and outdoor. Marketing: Has your brand s positioning changed since ... with multimedia messaging, so the online DR activity has been supported by outdoor, press and radio. Marketing ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Start small, aim big

everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...

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