14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
03 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company.
The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
06 Oct 2011
| by Simon S Kershaw
His judgement came to mind when I saw the current campaign for British Airways. For an airline with multiple troubles, they haven't stinted on original photography or media space. On a typical commute, I'll see at least one 48-sheet and a full-page press ad. Among other items, the ads feature a heart, a baby ...
15 Jun 2011
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website.
Three press ads, created by Publicis, under the strapline Times Change depict a ...
05 May 2011
The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels.
The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...
04 Aug 2010
| by Anne Cassidy
with strategic direction online, on-resort and through brochure communications. In a press release, the Bourne ...
12 Jul 2010
| by Noelle McElhatton
since in press, online, radio and outdoor.
Marketing: Has your brand s positioning changed since ...
with multimedia messaging, so the online DR activity has been supported by outdoor, press and radio. Marketing ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets.
The radical new technology of the printing press was seen as an incredibly dangerous tool ...
25 Jun 2010
| by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...