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More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

18 Jan 2012 | by Simon S Kershaw

, they re certainly very pretty. But when we get to the press ad, the lanterns just add to the clutter ...

Warner Leisure Hotels launches new TV ad

03 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...

CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark

02 Nov 2011 | by Simon S Kershaw

how the strategy is developed beyond the press ads to other media, particularly in the digital space ...

We'll Call You - Npower

25 Oct 2011

on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...

CREATIVE STRATEGY: BA = bad advertising?

06 Oct 2011 | by Simon S Kershaw

His judgement came to mind when I saw the current campaign for British Airways. For an airline with multiple troubles, they haven't stinted on original photography or media space. On a typical commute, I'll see at least one 48-sheet and a full-page press ad. Among other items, the ads feature a heart, a baby ...

Claire Beale: Could IPG's "agency of the future" be past it?

04 Aug 2011 | by Claire Beale

, in both the stock market and in the industry trade press, may be disproportionate. The impact of the SCJ ... . Mind you, looking back at the press coverage from the time, it s clear there were plenty of sceptics ...

Vauxhall calls direct marketing review

28 Jul 2011 | by Sara Kimberley

closure. The car marquee followed in the tracks of rival Ford and Mitsibushi to pull its press ads ...

EasyJet 'times change' by Publicis

15 Jun 2011

The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...

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