Editorial: Local press needs to be thrown a lifeline
20 Nov 2009
vacancies online. Let's hope it commits itself to changing arcane laws that prevent regional press groups
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Media Headliner: The man fighting for the future of regional press
27 Nov 2009 | by Ian Darby
,300 newspapers will be out of business within five years. Doom-mongers argue that regional press is not only ... attempted to crank up the feelgood factor this week when he unveiled regional press' new planning tool ... revenue from the current 10 per cent of total local press ad revenue. While Fordham concedes that 2009 ...
The Week: Media News - Press groups back Specle
16 Oct 2009
Leading national newspapers have joined together to back an ad production system that simplifies the process of booking space online.
Diary: Local press has a new Ray of sunshine
02 Oct 2009
to run and run, Ray could be single-handedly responsible for rescuing the local press industry ...
Hotline: Press and poster campaign banned by the ASA
11 Sep 2009
A press and poster campaign by Hurrell Moseley Dawson & Grimmer for Thomas Cook, which claimed its
The Week: Best of the blogs - The bach of press ads
31 Jul 2009 | by Rory Sutherland, www.campaignlive.co.uk
the wind, I do still believe there is a Platonic archetype for press advertising. In short, I still feel the full English breakfast of a press ad involves a big piccie at the top, a headline (and even a subhead ...
Editorial: MPs should revise press rescue plan
24 Jul 2009
Propping up local newspapers by having the Government sustain its regional press adspend, as some...The Government's communication budget is taxpayers' money and, as such, must be spent in the most effective way. That might mean investing more in online than in print. Maybe those MPs might be better pressing for a shake-up of outdated competition laws that will allow more regional press groups to merge ...
Govt urged not to cut press adspend
16 Jul 2009 | by Our Parliamentary correspondent
Labour MPs are urging the Government to halt cuts to its advertising spend in the press to help...strategic co-ordinated approach to advertising and quite simply push more the way of the local press ... newspapers. Although COI figures show its overall press spend has increased from 43.4 million to 51 million in the past two years, several departments admit they are spending less in the local press. COI's digital ...
A BIG Awards Promotion: BIG-ging up British ... Press
12 Jun 2009
Why on earth are you reading this? I'm not sure I would be. Bigging up press advertising? Yawn-almighty....What is there to big up about British press, or anyone else's come to that, that hasn't been ... , is that if one does praise our ability at press, won't that just fuel the theory that we as a nation are lagging behind in the new stuff? Press advertising has and continues to foster some fantastic creativity but it ...
The Week: Media news - Press Gazette to close
10 Apr 2009
The Wilmington Group, the owner of the Press Gazette, the monthly trade magazine for journalists...The final issue of the 40-year-old magazine will be published in May. The publication's six full-time staff are in consultation talks with the company, which plans to continue with events such as the British Press Awards. Meanwhile, the Press Gazette website will become an information resource ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
