31 May 2012
| by Katherine Levy
of group commercial and marketing director at Johnston Press.
31 May 2012
reality in the national press, a reality in which titles operate across a range of platforms - computers ...
press as much as any other medium. We need to start thinking differently - it's not just about printed ...
in the autumn.
6Last week, Newsworks also announced that Vanessa Clifford, the head of press at Mindshare ...
24 May 2012
| by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...to be confirmed.
Clifford has held the position of head of press at Mindshare since 2008 and is also a managing ...
24 May 2012
| by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
24 May 2012
Should advertisers focus more on weekend press, Alasdair Reid wonders....figures to create a clearer notion of the weekend as a differentiated and separate press advertising ...
into that Saturday context."
Meanwhile, Eve Samuel-Camps, the head of press at UM London, is slightly more ...
King, the head of press investment at MPG Media Contacts, tends to agree. She sums up: "Day of week all ...
24 May 2012
| by Alasdair Reid
).
2GM's decision coincided with the publication last week of research from Associated Press ...
24 May 2012
| by Maisie McCabe
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention.
Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
17 May 2012
| by Alasdair Reid
that and it won't be coming back. Display is a different matter - and we know regional press works. It drives ...
coverwraps. Clearly, there's still a role for regional press, especially when 40 per cent of regional daily press readership does not read another daily. That's a large audience."
Sam Hughes, the head of press ...
16 May 2012
| by Arif Durrani
to honour Jack with this award."
Dorsey will be honoured during the Press, Design, Radio and Cyber Lions ...
10 May 2012
given the enthusiastic backing of almost every section of the non-Murdoch press) does not now, nor ...