Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
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ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The regional press ad, created in-house, ran as a piece of advertorial with the headline, "Celebration of links between Scotland and China as pandas arrive in Edinburgh." Above the headline, the ad stated that the column was sponsored by Natural Scotland, however, the following text in the column ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...
Claire Beale: Could IPG's "agency of the future" be past it?
04 Aug 2011 | by Claire Beale
, in both the stock market and in the industry trade press, may be disproportionate. The impact of the SCJ ... . Mind you, looking back at the press coverage from the time, it s clear there were plenty of sceptics ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
closure. The car marquee followed in the tracks of rival Ford and Mitsibushi to pull its press ads ...
Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...
Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
with a series of personalised press ads aimed at magazine subscribers.
Barclays awards direct brief to EHS 4D
16 Sep 2010 | by Sara Kimberley
across direct mail, digital and press between January and December 2009, according to The Nielsen Company ... outdoor, online and press ads in the Financial Times, The Daily Telegraph and The Economist. ...
Littlewoods launches first TV ad starring Coleen Rooney
01 Sep 2010 | by Sara Kimberley
for Littlewoods." The TV campaign will be supported by digital display banners and a press campaign. ...
Agencies line up for £25m JD Williams
12 Aug 2010 | by Kunal Dutta
. The agency s work since then is thought to have included direct mail and press campaigns to promote JD ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
