to remove filtersR Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
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Jesus hairdressing ad complaints dismissed
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
Do agencies require a creative code?
17 May 2012
forced to concede that a press ad showing dozens of planes about to crash into New York skyscrapers ... most important thing is to take a common-sense approach and listen to other people before pressing ...
The Advocates - Parslow planning to electrify the UK car market
17 May 2012
admits scrutinising the work the agency does for its other clients and pressing for the creatives who ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, and in January, it had a press ad banned for using Liverpool footballer Luis Suarez when he was too young ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by CHI Partners on a pro-bono basis, is called 'Tomorrow' and features press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds who have struggled with school, been in care, are long-term unemployed or have been in trouble ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press...The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012 ... for the tactical press campaign. The campaign launched today and comes the day after E.ON promised not to raise ... Plan, which offers customers two months' free energy. The current press campaign is driving home ...
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
04 May 2012 | by Daniel Farey-Jones
and press, with today s Sun thundering Argies dance on our graves . Y R issued the following statement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
