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will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
FitFlop spent 602,000 on media during 2011, according to figures from Ebiquity. However, it is understood that the brand is planning to spend 1.2m on media over the next year. FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its ...
the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...
A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press
, press and radio activity. The brand launched its first non-direct TV response campaign last year in a ...
on press and more than 2 million on direct marketing activity in the past 12 months, according to Nielsen ...
) Accounts lost 2 (biggest: Travelodge) TV 51% Press 21% Outdoor 9 ...
The move follows a pitch, which kicked off in May, and will see McCann work on a new corporate campaign to help reinvigorate the Hitachi brand in its key European markets. Work will initially revolve around TV, press and digital, and is understood to focus on how Hitachi puts innovation at the heart ...
and press ads, according to Nielsen, with the remainder spent on radio, TV, outdoor and online. ...
-drops, according to Nielsen. The remainder is split between direct mail, internet, press and radio activity. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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