Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
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The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games. The ads read: "The new driverless Running Coach feature ... . The Famous Grouse used a press ad to showcase a new whisky called The Famous Goose, to which it convinced a ...
118 118 launches fleet of free cabs for London revellers
14 Dec 2011 | by Sara Kimberley
free ride to anywhere in zones one and two. Created by The Brooklyn Brothers and Diffusion, press ... called 'Everyone's Little Helper' which will be appearing across the UK this month. It includes press ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
closure. The car marquee followed in the tracks of rival Ford and Mitsibushi to pull its press ads ...
Porsche kicks off digital agency hunt
26 May 2011 | by Campaign staff
activity, instead focusing the bulk of its marketing budget on press and direct marketing campaigns. ...
RAC picks Rapier for £7m DM and digital
26 May 2011 | by Sara Kimberley
Rapier will replace independent direct agency Balloon Dog and digital agency Glue Isobar on the accounts and will work across direct mail, press and online. The agency s capture of the RAC business comes three years after it lost the AA direct account as part of a consolidation into MBA. Its ...
Saab puts £70m global ad task up for pitch
26 May 2011 | by Anne Cassidy
to reports in the Swedish press. Last week, a Chinese car dealership offered a cash injection to help Saab ...
VW injects destruction into pick-up campaign
06 May 2011 | by Sarah Shearman
. The experiential activity will be followed by press, outdoor and online ads which roll out on Monday, featuring ...
MG hands media to Brilliant ahead of relaunch
11 Apr 2011 | by Maisie McCabe
by Chinese firm, the Nanjing Motor Group, in 2005. Brilliant s first campaign for MG will include press ... , the only activity has been a small press, online and ambient campaign for the TF model in 2008 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
