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of group commercial and marketing director at Johnston Press.
reality in the national press, a reality in which titles operate across a range of platforms - computers ... press as much as any other medium. We need to start thinking differently - it's not just about printed ... in the autumn. 6Last week, Newsworks also announced that Vanessa Clifford, the head of press at Mindshare ...
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...to be confirmed. Clifford has held the position of head of press at Mindshare since 2008 and is also a managing ...
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
Should advertisers focus more on weekend press, Alasdair Reid wonders....figures to create a clearer notion of the weekend as a differentiated and separate press advertising ... into that Saturday context." Meanwhile, Eve Samuel-Camps, the head of press at UM London, is slightly more ... King, the head of press investment at MPG Media Contacts, tends to agree. She sums up: "Day of week all ...
). 2GM's decision coincided with the publication last week of research from Associated Press ...
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
that and it won't be coming back. Display is a different matter - and we know regional press works. It drives ... coverwraps. Clearly, there's still a role for regional press, especially when 40 per cent of regional daily press readership does not read another daily. That's a large audience." Sam Hughes, the head of press ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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