British Gas revamps Planet Home strategy as Spall is dropped
30 Apr 2012 | by Matthew Chapman
. The campaign will run for six weeks and will be supported by press advertising. Follow Matthew Chapman ...
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E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press...The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012 ... for the tactical press campaign. The campaign launched today and comes the day after E.ON promised not to raise ... Plan, which offers customers two months' free energy. The current press campaign is driving home ...
TalkTalk broadband ad banned after BT complaint
04 Jan 2012 | by Matthew Chapman
TalkTalk's national campaign, comprising television, outdoor and press activity, for the brand's HomeSafe service launched on 28 August 2011. The campaign was created by CHI Partners and featured a TV spot of a toy family in a dolls' house, guarded by toy soldiers with a voiceover that stated ...
Carphone Warehouse rapped for false 'lowest price' claims
28 Sep 2011 | by Matthew Chapman
The Carphone Warehouse has been banned from running a press ad by the advertising watchdog who
BT and Virgin Media clash over broadband claims
21 Sep 2011 | by Matthew Chapman
A press ad for BT's Infinity broadband service has been banned by the ad watchdog following...The ASA ruled the ad did not make clear that BT Infinity had limited availability and falsely implied the service was available to most, if not all, customers. As a consequence, the press ad has ... , to be made clearer in the body copy of press ads. We see this as a minor point of clarification, particularly ...
School Reports 2011: MediaCom
05 Sep 2011 | by Staff
lost 3 (biggest: LVG) TV 36% Press 31% Outdoor 8% Radio ... , the agency retained 120 million of existing client business in competitive pitches, for COI press ( 40 ...
Yell tests potential of digital outdoor media
01 Mar 2011 | by Daniel Farey-Jones
's Transvision screens forms part of a large scale outdoor, press and digital campaign supporting Yell s most ...
Orange mobilises 10p top-up campaign
01 Mar 2011 | by Ed Owen
The ad campaign was created by Fallon London with creative director Gui Borchert. It will run across TV, outdoor, press and digital media, handled by MEC, from today. The TV spot features computer generated animation directed by Seth Watkins from A Large Evil Corporation. It is aimed at young adults ...
EDF Energy kicks off London Eye campaign
25 Jan 2011 | by Katherine Levy
-holiday to St Tropez. MPG has also secured press exposure with a Metro wrap and insertions in both the free ...
Wieden + Kennedy wins £18m Three ad account
18 Jan 2011 | by Anne Cassidy
the implementation of integrated campaigns and delivery of TV, radio, press, outdoor and digital advertising work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
