BA press campaign vaunts BMI deal
23 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
British Airways is running a press campaign that explains its recent takeover of BMI, calling it a
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EasyJet pitch claim is a 'smear', Lord Bell says
10 May 2012 | by Jeremy Lee
intends to press ahead with plans to lead a management buyout of Chime's PR business, largely comprising ...
Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
customers. "While local and regional press is the first medium of choice to reach the current customer ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games. The ads read: "The new driverless Running Coach feature ... . The Famous Grouse used a press ad to showcase a new whisky called The Famous Goose, to which it convinced a ...
Israeli tourism ad misled readers over state boundaries
21 Mar 2012 | by Daniel Farey-Jones
The Advertising Standards Authority (ASA) has banned a press ad promoting tourism in Israel
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
Ryanair's 'Bye bye Thomas Cook' ad overstepped mark, rules ASA
07 Mar 2012 | by Daniel Farey-Jones
The ASA has criticised Ryanair's press ads that mocked a rival's financial troubles...against Ryanair this year. The first upheld complaints about press ads featuring cabin crew ...
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
24 Feb 2012 | by Maisie McCabe
and will be charged with planning and buying a multimedia campaign likely to include TV, outdoor, press, radio ...
ASA bans Ryanair calendar girls
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Ryanair has been rapped by the ASA over two press ads that featured "offensive" images...The two press ads received a total of 17 complaints that they were sexist and objectified women, and disputed the suitability of displaying such ads in national newspapers. The ads were created in-house and appeared in The Guardian, The Daily Telegraph and The Independent. One showed a woman in her bra ...
The Year Ahead For ... Olympics Ads
12 Jan 2012 | by Daniet Ritterband
. There are many naysayers and the British press was never going to be easy to convince of the merits of hosting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
