to remove filtersNeil Jones joins Johnston Press as commercial chief
31 May 2012 | by Katherine Levy
of group commercial and marketing director at Johnston Press.
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The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
All about ... Newsworks
31 May 2012
reality in the national press, a reality in which titles operate across a range of platforms - computers ... press as much as any other medium. We need to start thinking differently - it's not just about printed ... in the autumn. 6Last week, Newsworks also announced that Vanessa Clifford, the head of press at Mindshare ...
Jesus hairdressing ad complaints dismissed
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...to be confirmed. Clifford has held the position of head of press at Mindshare since 2008 and is also a managing ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
Is Saturday key for brands?
24 May 2012
Should advertisers focus more on weekend press, Alasdair Reid wonders....figures to create a clearer notion of the weekend as a differentiated and separate press advertising ... into that Saturday context." Meanwhile, Eve Samuel-Camps, the head of press at UM London, is slightly more ... King, the head of press investment at MPG Media Contacts, tends to agree. She sums up: "Day of week all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
