Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
, but it is testimony to the reputation he had with the press by then that, although they ran it as a story, very few ...
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How can magazines mix digital and commerce?
09 Feb 2012 | by Rebecca Miskin and Zoe Bale
with media owners as well as developing innovative ways for standard press formats to link into branded ...
Apps help Rashbass prepare for The Economist's first fall
08 Feb 2012 | by Arif Durrani
resonates with Vanessa Clifford, head of press at WPP s Mindshare, who plans campaigns for a number ... to pay to do so." The press specialist also believes advertiser sentiment to appearing on tablet ...
My Media Week: Alun Williams
08 Feb 2012 | by Hayley Pinkerfield
meetings in central London. First stop is a press day for Next in Covent Garden, where we show marketing ...
Honey Monster owner Raisio shortlists agencies for consumer account
08 Feb 2012 | by John Owens
with an element of trade press. Included in the brief will be increasing the brand s online presence, as well ...
City Index to boost brand with integrated push
08 Feb 2012 | by Matthew Chapman
City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...
Microsoft hires Mandeep Mason to head up EMEA mobile ad sales
07 Feb 2012 | by Sarah Shearman
consumer and online division departed shortly after to join Johnston Press. Follow Sarah Shearman ...
BT to sponsor 'London Live' Olympic entertainment events
07 Feb 2012 | by Matthew Chapman
of these bodies had responded to requests for comment at the time of going to press. ...
McCain cooks up potato-scented bus stop campaign
07 Feb 2012 | by Maisie McCabe
Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a button, will heat up and emit the smell of a oven-cooked jacket potato. They will be installed by the end of tomorrow. The special six-sheets will also dispense money-off vouchers to encourage people ...
O2 franchise Telenomics launches hunt for agency to promote London SME hub
06 Feb 2012 | by Matt Cartmell and Sara Luker
and white papers in the business press and local London press. The agency would also be required to provide ...
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