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ITV head of press James MacLeod moves to Channel 4 press office

ITV's head of press is set to move to the broadcaster's competitor Channel 4 to take the role

BAA praised for proactive comms over snow despite press criticism

yesterday: Our snow plan has worked far better than in previous years. Former BAA press spokesman Andrew ... , it was nevertheless a huge test for BAA. Press-wise some took shots at BAA for cancelling flights in advance ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

Women s Health goes on sale on Wednesday (8 February) for 3.60, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ...

Gadget Show Live calls in Fugu to attract mainstream consumers

continuing to build on established broadcast, press and digital media relationships to promote the show ...

PC: gone mad or just gone?

If press reports are to be believed we have just entered the post-PC epoch . So just what does this mean? While at first glance it seems like something that will have Jeremy Clarkson and Frankie Boyle ... . Smartphones and tablets are undoubtedly making waves and perhaps rightfully hogging the press column inches ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...

Legal & General appoints Inferno

significant brand campaign. Since then, the insurance company has used press, direct and digital marketing ...

George Eustice: Bailed-out banks are a liability

and a former press secretary to David Cameron. ...

Jeremy Lee: Emery's Mindshare promotion may just provide it with a USP

last week in a press missive signed off by New York that was surprisingly easy to read given Group M ...

'Publishers need to think differently and invest'

should be adopted. The idea of simply sticking a banner or press ad on a tablet, given the creative ... areas. Should it be the media or creative agency, the digital or press department, the display or mobile ...

 

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