01 Feb 2012
| by Nicola Clark
through a brand they admire.
A subsequent social-media campaign, boosted by national press coverage ...
31 Jan 2012
The ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling.
The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic.
The campaign will? include press ...
31 Jan 2012
The work was created by St Luke s and includes 96-sheet posters, radio, digital banners and press executions. The agency was appointed after a competitive pitch.
Prime Minister David Cameron spoke at the launch event for the campaign. ...
31 Jan 2012
| by John Owens
and its impact on the bottom line. We are invested in resolving the issues that are most pressing ...
31 Jan 2012
| by Mark Lonergan, August Media
research also illustrates that: 'Channels such as press and direct mail showed declines of about a third ...
30 Jan 2012
| by Gemma Charles
marketing campaign which will include outdoor, press, digital and sampling. Saatchi Saatchi is creating ...
30 Jan 2012
| by Gemma Charles
The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...
30 Jan 2012
| by Sara Luker
Doyle will head a team of nine press officers across Asia Pacific, the Middle East and Africa and will work with the recently appointed Sarah McIntyre, who leads PR in the US and Caribbean markets.
In this newly created role Doyle's remit will see her work across Virgin Atlantic s ten global markets outside ...
30 Jan 2012
| by Maisie McCabe
Prior to the move, Betfair worked with WPP media agency MCHI.
In 2010, Betfair spent 1.91m on media, the majority of which was on TV, with lesser amounts on other media including press and the internet.
Betfair is an online sports betting company that allows people to bet on sports fixtures ...
26 Jan 2012
| by Daniel Farey-Jones
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out.
Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...