to remove filtersCAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image
29 Sep 2000 | by BEN BOLD
the foot of the page, entitled 'passing thoughts'. At the time of going to press, PR Week was told ...
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Bad Jelly appoints Rock to trade and consumer account
16 Mar 2001 | by CHRIS SCOTT
Rock Communications has been picked to handle trade and consumer PR for 'shot in a pot' vodka product Bad Jelly. The appointment, which follows a three-way pitch, will seek to extend the spread of the brand, which launched in the summer of 2000, through a mixture of press radio and events ...
Red Rooster to relaunch Nestle condensed milk
01 Sep 2000 | by RACHEL BAIRD
of the packaging. The agency will also aim to increase press coverage of the brand. Other PR agencies ...
Stop Press: EM beats two to take Barcardi consumer PR
04 Feb 2000 | by GIDON FREEMAN
to the trade press....to the trade press. ...
Lidl sets UK branding task for Paradigm PR arm
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
for Lidl: supporting the existing stores, launching new stores and running a national consumer press ...
STOP PRESS: M&S merges press offices under Challier
19 Nov 1999 | by GIDON FREEMAN
Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...
DIARY: Iceland’s campaigners come out of their shells and go to work on a egg
19 Nov 1999 | by ANDREW HOLT
the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
of choice in stealing a march over the competition. Clothes rails full of press samples, champagne ... our collections as the fashion press would judge them, he says. With consumers more ... of the products that are out there. He says: The fashion press are not psychics, especially ...
THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?
10 Sep 1999 | by SIMON ELLERY
press and sons through the lads press. ...
Borkowski PR will back Wrigley’s latest gum drive
03 Sep 1999 | by SOPHIE BARKER
Company, has appointed Mark Borkowski Press and PR....Company, has appointed Mark Borkowski Press and PR. The agency will handle strategic consumer PR ... uses Bristol-based James Reed PR for trade press relations and has done for 20 years. Wrigleys has ... Borkowski. The consumer campaign will focus on the youth press, broadsheet newspapers and lifestyle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
