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Vinnie Jones revealed as new face for 'Make Mine Milk' push

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...

Think BR: Looking at shopper marketing through a new lens

18 Apr 2012 | by Kerry Bateman

Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

17 Apr 2012 | by Noelle McElhatton

As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

to help play a part in regulating the press in a report due to be released this week. ISBA should work with the replacement for the Press Complaints Commission, he told Marketing, to ensure members would not advertise ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

27 Mar 2012 | by Staff

for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

focus on press and digital.' Understanding technology Revlon has identified social media as a ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...

How brands are innovating their way out of the 'squeezed middle'

23 Mar 2012 | by Nick Hughes

, including national TV and press ads. Diet Coke Get Glam Launched: February 2012 Each limited ...

Revlon prepares new 'storytelling' ad strategy

20 Mar 2012 | by Rachel Barnes

stories in this campaign as much as talking about the product. The TV and press ads will feature ...

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