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Big tobacco uses First Amendment to fight introduction of graphic warnings

, press and religion. ...

PR: searching for effective measurement

designed the product to be used by couples in established relationships. Subsequent press coverage picked ... for the number of press trips arranged by the press team; clearly, success here aids the first objective. Our ...

PR: agencies suffer digital jet lag

. The launch also included distribution of press releases online, as well as a viral push. As a result of the month-long campaign, more than 71,000 full-page reads of online press releases were triggered ... the products. The Body Shop achieved offline press attention, covering both the new website and fresh product ...

UK brands lag behind US counterparts in response to swine flu

Normal 0 While the UK government is launching a mass awareness campaign today in the press, radio and television, UK FMCG brands appear to be lagging. In the US, Reckitt Benckiser-owned disinfectant brand Lysol has updated its homepage with information on swine flu. It says that although ...

Coca-Cola up for grabs

Coca-Cola is looking to combat negative press about the value of recycling in the UK by handing out

The Marketing Profile: Lucy Cotterell of Mars

was launched with a press campaign featuring Mars brands including Milky Way, Maltesers and the Mars Bar ...

The Work: New campaigns - UK

, national radio, national and regional press THE LOWDOWN Staples is encouraging children to stock up ... Exposure: Press THE LOWDOWN House of Fraser is inviting consumers to "come and play at our house" in a new press campaign, which seeks to promote the department store as the top shopping destination ...

News Brief: Good Relations appointment

and press office services. It replaces BMA Communications.

News Brief: Blow appointed

press activity. Blow replaces five-year incumbent agency Exposure.

Healthcare: GSK ends corporate comms head search

corporate comms Caroline Hempstead. GSK was criticised in the press last month for allegedly hiding ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.