to remove filtersReview of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...
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ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The regional press ad, created in-house, ran as a piece of advertorial with the headline, "Celebration of links between Scotland and China as pandas arrive in Edinburgh." Above the headline, the ad stated that the column was sponsored by Natural Scotland, however, the following text in the column ...
CREATIVE STRATEGY: Soap & Glory lightens the January blues
13 Jan 2011 | by Simon Kershaw
suggested that a press ad brief called for one of Joliffe s puntastic headlines. Gray replied: "Would you ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
King of Shaves takes on banks with £5m 'shaving bond'
23 Jun 2009 | by Daniel Farey-Jones
Normal 0 The shaving brand is pushing the offer through in-house created ads, which feature founder Will King, in the press and on the home page of its website. The press ads will break in national Sunday newspapers and there will be online activity, but no TV or radio. King was also ...
Nectar introduces first TV ad in five years
10 Jun 2009 | by Joe Thomas
30-second executions breaking on 18 June, which will then be supported by five press executions across a range of women's magazines and national press, appearing from 29 June. In March DIY chain ...
Geronimo launches Ambi Pur Puresse integrated drive
12 Nov 2008 | by Nikki Sandison
will also encourage trial with 50,000 targeted e-coupons, press ads, inserts in targeted mailings and online ...
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
through a range of marketing activity including in-store, on pack as well as press advertising. Consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
