L'Oreal directs viewers to Cheryl Cole TV ads with press teasers
09 Oct 2009 | by Fiona Ramsay
LONDON - L'Oreal is driving consumers directly to its TV ads by promoting in newspapers the time the ads will air.
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DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the Perlorian Brothers.
LONDON - L'Oreal is driving consumers directly to its TV ads by promoting in newspapers the time the ads will air.
LONDON - Press advertising through the use of vouchers has emerged as the latest battleground...their press advertising over 2007. McDonald s spend was up 29.4% to 5.34m, while Burger King s rose by more ... been dominant, spending 3.6m on press ads, while Burger King spent 615,000. ...
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Rachel's Organic is launching its first consumer press ad campaign next month to drive awareness
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SILVER AWARD Title: To Be Sure Agency: McCann Erickson Manchester Client: SSL Creative director: Dave Price Art director: Richard Irving Writer: Gerard Edmondson Typographer: Karen Matthews FINALISTS Title: Two's Company, Three's Better Agency: Bartle Bogle Hegarty Client: Unilever Creative director:...
LONDON – A press ad for Andrex's Moistened toilet paper, which featured the image of the rear of a
Carlsberg has appointed roster agency Billington Cartmell to create a £1m press campaign
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.