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Think BR: Looking at shopper marketing through a new lens

Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...

Ford pulls News of the World advertising following Milly Dowler allegations

against the News of the World. We are currently reviewing our options." The press office of Virgin ...

Driving value from promotions

. It s not all bad news for national brands though. The growth in promotional offers has pressed back on retailer ...

CREATIVE STRATEGY: How to waste an Oscar winner

Anyone who reads our trade press will regularly see headlines along the lines of "Bloggo company

CREATIVE STRATEGY: Soap & Glory lightens the January blues

suggested that a press ad brief called for one of Joliffe s puntastic headlines. Gray replied: "Would you ...

Think BR: Addictive ergonomics

phenomenon, when a compulsion to repeatedly press the button becomes a subconscious habit, but we rarely ... . The button is placed in an ergonomically advantageous position at the top of the pen so the thumb can press ... and spring mechanisms are carefully engineered to deliver the right balance between the effort to press ...

Trading Places: This week's people moves in advertising, marketing and media

Regional publisher Johnston Press has appointed Henry Faure Walker as digital and business development ...

Trading Places (12 Feb): This week's people moves in advertising, marketing and media

of trading. Brydon, the agency's head of press and outdoor, steps up to the new role after the departure ...

ASA brands Shane Warne hair loss ad a wrong 'un

The national press ad tells readers that the studio's laser therapy technology and "strand-by-strand" procedures can "provide most with a guaranteed full and natural looking head of hair again". Warne was pictured saying: "I stopped worrying about my hair when I heeded the Warne-ing signs and saw Advanced Hair ...

Tesco store bans sale of energy drinks to children

Vitaminwater range . The ASA said the press ads, which used the lines "Keep perky when you re feeling murky ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.