LONDON - The digital out-of-home industry needs to improve accountability, increase interactivity and trade on a cost-per-acquisition basis to increase its share, according to Robert May, head of instants at national lottery operator Camelot.
Perfectly Clear is to relaunch this month ahead of the summer the biggest time of the year for the soft drinks business. The account is understood to be worth around 1m and the campaign to support the relaunch will run across outdoor, digital and press. Silver Spring produces its range of drinks from its ...
by advertising in the national press the time the ads featuring Cheryl Cole would air an unusual strategy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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